Information-Driven Business

Information-Driven Business
How to Manage Data and Information for Maximum Advantage
Robert Hillard

	Information-Driven Business Information doesn’t just provide a window on the business, increasingly it is the business. Information-Driven Business helps you to understand this change and find the value in your data. Hillard explains techniques that organizations can use and how business can apply them immediately. For example, simple changes to the way data is described will let staff support their customers much more quickly and two simple measures let executives know whether they will be able to use the content of a database before it is even built.
	信息驱动的商务:管理数据和信息的最优化从信息架构、信息描述语言、质量、安全、主数据管理与信息治理等方面阐述企业信息管理理论和方法深入分析如何利用信息来驱动业务并使企业赢取最大优势，启发读者提升企业信息管理和业务分析应用
	Information Development using MIKE2.0 MIKE2.0 (www.openmethodology.org) is a wiki for information and data management professionals. It was established in 2006 and has been adopted by businesses and government departments around the world. To complement the website, Andreas Rindler, Sean McClowry, Robert Hillard and Sven Mueller have assembeled some of the most used elements of MIKE2.0 into a handy guide: Information-Develpment using MIKE2.0.

On Information-Driven Business:
"Robert Hillard gets it! The sheer quantity of information that is descending upon our organizations means that we can’t just “wing it” when it comes to managing information. The strategic imperative to manage information effectively is now irreversible - with devastating consequences for those who assume it is otherwise. The book provides you with a thorough understanding of how to find, control, and optimize YOUR information assets."

Atle Skjekkeland, Vice President, AIIM – The Association for Information and Image Management

Through his books, media and ongoing blog posts, Robert Hillard argues that understanding the information revolution and digital disruption is essential to understand the times that we live in.

Over the coming decades, more and more of the world's economy will be due to services and intellectual endeavours. The focus of business is moving from the making of things to the management of information and intellectual property.

The winners in the twenty first century understand how to maximise the value of their information and intellectual assets.