This seems to be the year of Analytics with advertising from most of the major players and tie-ups between IBM and SPSS as well as Accenture and SAS just to name a couple of high profile examples.\u00a0 Read a little deeper though and the real business activity gets a whole lot more interesting.<\/p>\n
It\u2019s true that most of the focus has recently been on analytical techniques, with books such as Competing on Analytics (Davenport and Harris) continuing to gain traction and popularising terms like \u201cAnalytics Competitor\u201d.\u00a0 Improvements in computing power have also made complex analytics practical on almost every dataset.\u00a0 However, what is really driving the trend?\u00a0 Davenport and Harris themselves provide some of the evidence in their book when they identify that one of the most important factors in the take-up of analytics is the presence of a leader (typically the CEO) who believes in the power of analytics and data.\u00a0 They use in their book a quote (originally from W. Edwards Deming): \u201cIn god we trust, all others bring data\u201d.<\/p>\n
What does this all mean?\u00a0 Fundamentally the pinnacle of extracting value from data is interpreting it, to do this you need very clever analytics.\u00a0 To do the analytics, you need great data that is not biased by any management interpretation \u2013 that sounds a lot like Enterprise Data Management.\u00a0 To leverage the analytics, you need an organisation that is committed to using information, learning from the past and applying it to the future \u2013 that sounds a lot like Information Management.<\/p>\n
The next twelve months are going to be very interesting with the hope that we can bring data, information and analytics to the fore of business thinking.<\/p>\n","protected":false},"excerpt":{"rendered":"
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